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IDF Eurasia tops the rating of the most media MFIs
12 January 2021

IDF Eurasia Group (Moneyman brand) ranked first in the rating of the most media alternative lending services at the end of 2020 by Brobank.ru * – a total of 70 market players participated in appraisal score.

The final score (IDF Eurasia – 2.74 points) represents the average frequency of publication ** on Я.Новости, Google news and the company’s own website.

Only four participants scored more than 1 point in the Top 10 rating – this value is a threshold value, exceeding it means almost daily activity in the media field such as publications in the media, third-party resources and own posts.

Irina Khoroshko, General Director of IDF Eurasia in Russia:

“The past year was definitely replete with news events for all representatives of our field. In such circumstances, it is especially important to have the appropriate resources to develop them. Therefore, I want to note that the first rank in such a rating at the end of the year is primarily the merit of our press service. Thanks to its competency and well-coordinated work we were able to ensure both a regular presence in the media space and timely effective communication with clients in this difficult time.”

* This period actually does not take into account the last 5 days of December 2019, according to the authors of research, the exclusion of this period from 12 months will not significantly affect the final result.

** In rating calculation, publications of any type were taken into account: an article, comment from a company representative, an interview, a description of services, etc.

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