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IDF Eurasia has started cooperation with World Wildlife Fund
23 November 2020

The IDF Eurasia group (operating in Russia and Kazakhstan under the Moneyman and Solva brands) has started cooperation with World Wildlife Fund (WWF), one of the largest public charitable organizations that has been working on nature protection all over the world for almost 60 years.

The first project implemented within the long-term cooperation strategy was the participation of IDF Eurasia in protection of pristine Russian forests. These are the last untouched corners of the wild nature where natural processes have not yet been disrupted, and rare species of plants and animals have not yet been affected by human activity.

This is a very urgent problem for our country. According to WWF data, Russia is one of the three world leaders in terms of the speed and area of loss of pristine forests. The first step in maintaining pristine woodlands for IDF Eurasia was to contribute to protection of wild taiga in the Arkhangelsk region as part of WWF project “Guardians of the forest”.

Irina Khoroshko, CEO of IDF Eurasia in Russia:

“Social responsibility has always been and will remain an integral part of our business. When implementing charity projects, we try not only to provide targeted financial assistance to those who need it, but also to take care of the environment. Cooperation with WWF in Russia was another important step on this path. Let me remind you that earlier Moneyman (part of IDF Eurasia) also became the first carbon-neutral company in its sector. Remaining sustainable development, we will definitely participate in even more projects aimed at maintaining a favorable environment in the future”.

Director on corporate partners and supporters, Irina Vorobyova:

“Pristine forests are not only home to many plants and animals, they help regulate the planet’s climate, protect the soil from degradation, and protect rivers from shallowing. But in 80 years, Russia may lose them all. We highly appreciate that a responsible business understands how important it is to preserve the natural resources that we have, and is ready to help us fight for the future of pristine forests.”

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